Style Guidelines Of
Style Guidelines Of
Fostat Traditional Craft Center
Fostat Traditional Craft Center
This basic style guideline defines the bare minimum guidance that can be provided to any brand to assure the basic professional consistency through different usages.
This basic style guideline defines the bare minimum guidance that can be provided to any brand to assure the basic professional consistency through different usages.
Brand Style Guidelines
Brand Style Guidelines
Brand Style Guidelines
Usage Instructions
Usage Instructions
Usage Instructions
Do's & Don'ts
Do's & Don'ts
Do's & Don'ts
Table Of Contents
1.Logo Guide
Logo Structure.
Logo Analysis.
Clear space.
Logo Usage.
Logo Scaling.
Logo Structure.
Logo Analysis.
Clear space.
Logo Usage.
Logo Scaling.
Logo Structure.
Logo Analysis.
Clear space.
Logo Usage.
Logo Scaling.
2.Color Guide
Primary Palette.
Secondary Palette.
Primary Palette.
Secondary Palette.
3.Typography
Brand Typeface.
4.Campaign
Campaign Theme
1.
Logo Guide
1.1 Logo Structure.
1.1 Logo Structure.
1.1 Logo Structure.
The logo structure was designed using multiple sizes of circles based on the principle of the golden ratio, where the ratio between each circle and the next is 1:1.618, with the aim of achieving visual balance between the sizes of the architectural arches from which the logo was inspired.
The logo structure was designed using multiple sizes of circles based on the principle of the golden ratio, where the ratio between each circle and the next is 1:1.618, with the aim of achieving visual balance between the sizes of the architectural arches from which the logo was inspired.
1.2 Logo Analysis.
1.2 Logo Analysis.
1.2 Logo Analysis.
The golden ratio scale was not relied upon in the logo structure only, but those proportions were used in analyzing the logo spaces so that the logo was divided into two areas, space A, which includes the base of the logo until the end of the architectural arches of the corridor, and space B, which represents the architectural arches of the ceilings, so that it is The ratio between both areas is 1:1.618, and then the internal relationships in both areas were adjusted independently by the rule of thirds.
The golden ratio scale was not relied upon in the logo structure only, but those proportions were used in analyzing the logo spaces so that the logo was divided into two areas, space A, which includes the base of the logo until the end of the architectural arches of the corridor, and space B, which represents the architectural arches of the ceilings, so that it is The ratio between both areas is 1:1.618, and then the internal relationships in both areas were adjusted independently by the rule of thirds.
1.3 Clear space.
1.3 Clear space.
1.3 Clear space.
When looking at the clear spaces that surround the logo and represent a white void area surrounding the price and separating it from any other design elements surrounding it, a 1/2X scale was used, which expresses half the height of the building unit used in the logo, which appears clearly in the space between the end of The last architectural arch and the upper border of the logo.
When looking at the clear spaces that surround the logo and represent a white void area surrounding the price and separating it from any other design elements surrounding it, a 1/2X scale was used, which expresses half the height of the building unit used in the logo, which appears clearly in the space between the end of The last architectural arch and the upper border of the logo.
1.4 Logo Usage.
1.4 Logo Usage.
1.4 Logo Usage.
When it comes to the usage of the logo, the different applications in which the logo will be used must be taken into consideration and the appropriate orientation for each application should be chosen so as to achieve the highest visibility of the logo in various applications.
Horizontal Usage:
The horizontal usage of the logo is the basic assumption in this visual identity, as it is always preferred to use it as the first option in various applications such as correspondence papers, personal cards, promotional posters, etc.
When it comes to the usage of the logo, the different applications in which the logo will be used must be taken into consideration and the appropriate orientation for each application should be chosen so as to achieve the highest visibility of the logo in various applications.
Horizontal Usage:
The horizontal usage of the logo is the basic assumption in this visual identity, as it is always preferred to use it as the first option in various applications such as correspondence papers, personal cards, promotional posters, etc.
1.4 Logo Usage.
1.4 Logo Usage.
1.4 Logo Usage.
Vertical Usage:
The vertical use of the logo is the least preferred option in this visual identity, but it can be used in cases that require less stretching of the logo such as the recruitment of small sizes such as pens, small souvenirs, product seals, etc.
Vertical Usage:
The vertical use of the logo is the least preferred option in this visual identity, but it can be used in cases that require less stretching of the logo such as the recruitment of small sizes such as pens, small souvenirs, product seals, etc.
1.6 Logo Scale.
1.6 Logo Scale.
1.6 Logo Scale.
With the different uses to which the visual identity of the logo is applied, it is logical that the logo can be enlarged or reduced without losing its visual balance by the tyranny of some of its elements over others, or by the loss of some details due to the small size and for this reason the zoom in and out parameters were taken into account during the design process to ensure the clarity of the logo.
Minimum Scale:
The minimum scale of the logo, which is recommended to be adhered to applications as a minimum reduction is 15 mm.
With the different uses to which the visual identity of the logo is applied, it is logical that the logo can be enlarged or reduced without losing its visual balance by the tyranny of some of its elements over others, or by the loss of some details due to the small size and for this reason the zoom in and out parameters were taken into account during the design process to ensure the clarity of the logo.
Minimum Scale:
The minimum scale of the logo, which is recommended to be adhered to applications as a minimum reduction is 15 mm.
With the different uses to which the visual identity of the logo is applied, it is logical that the logo can be enlarged or reduced without losing its visual balance by the tyranny of some of its elements over others, or by the loss of some details due to the small size and for this reason the zoom in and out parameters were taken into account during the design process to ensure the clarity of the logo.
Minimum Scale:
The minimum scale of the logo, which is recommended to be adhered to applications as a minimum reduction is 15 mm.
2.
Brand Colors
2.
Brand Colors
2.
Brand Colors
2.1 Primary Palette.
2.1 Primary Palette.
2.1 Primary Palette.
When choosing the core colors suitable for the visual identity, the choice fell again on the architectural concept of the artist Hassan Fathi, who built the center in his architectural style, which was characterized by the use of red and yellow clay in his architectural style, so the reddish clay color was chosen and some vitality was added to it to express the spirit of the place and the use of black color In typography to emphasize the luxurious character of the place, the colors were distributed through the proportions law 60 30 10 which is used primarily in the chromatic distribution processes in the interior spaces.
When choosing the core colors suitable for the visual identity, the choice fell again on the architectural concept of the artist Hassan Fathi, who built the center in his architectural style, which was characterized by the use of red and yellow clay in his architectural style, so the reddish clay color was chosen and some vitality was added to it to express the spirit of the place and the use of black color In typography to emphasize the luxurious character of the place, the colors were distributed through the proportions law 60 30 10 which is used primarily in the chromatic distribution processes in the interior spaces.
CMYK: 0 100 100 30
RGB: 174 15 10
HEX: AE0F0A
Reddish
Clay
CMYK: 40 40 60 100
RGB: 0 0 0
HEX: 000000
Black
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: FFFFFF
White
2.2 Secondary Palette.
2.2 Secondary Palette.
2.2 Secondary Palette.
When choosing the secondary colors for the logo, gradations of colors from the same basic color identity were used in order to merge with it and enhance it in various uses such as advertising campaigns, catalogs, etc.
Tones of reddish brown and golden color are used to emphasize sophistication and to achieve the desired contrast.
When choosing the secondary colors for the logo, gradations of colors from the same basic color identity were used in order to merge with it and enhance it in various uses such as advertising campaigns, catalogs, etc.
Tones of reddish brown and golden color are used to emphasize sophistication and to achieve the desired contrast.
CMYK: 30 85 75 40
RGB: 129 148 42
HEX: 81302A
Reddish
Brown
CMYK: 55 85 70 85
RGB: 42 14 11
HEX: 2A0E0B
Dark
Brown
CMYK: 20 40 85 10
RGB: 196 147 54
HEX: C49336
Gold
3.
Typography
3.
Typography
3.
Typography
3.1 Brand typefaces.
3.1 Brand typefaces.
3.1 Brand typefaces.
Our chosen typeface category for the brand's identity was a sans serif classification, reflecting a modern look. The principal font utilized is General Sans, supplemented by a secondary font, Quicksand.
Our chosen typeface category for the brand's identity was a sans serif classification, reflecting a modern look. The principal font utilized is General Sans, supplemented by a secondary font, Quicksand.
General Sans
General Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
& @ € $ % [ ] ! ? *
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
& @ € $ % [ ] ! ? *
Quicksand
Quicksand
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
& @ € $ % [ ] ! ? *
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
& @ € $ % [ ] ! ? *
4.
Campaign
4.
Campaign
4.
Campaign
