Client
Client
Client
Client
Chris L.
Chris L.
Chris L.
Chris L.
Country
Country
Country
Country
USA
USA
USA
USA
Year
Year
Year
Year
2022
2022
2022
2022
Service
Service
Service
Service
Branding Design
Branding Design
Branding Design
Branding Design
Duration
Duration
Duration
Duration
6 Weeks
6 Weeks
6 Weeks
6 Weeks
Cost
Cost
Cost
Cost
| PROJECT OVERVIEW
IDC is an international platform that brings together professionals across the design spectrum - Industrial, UX, Graphic, Visual & Brand, Service, Speculative, and Experience Designers; Design Managers, and Educators; Design Engineers; even Futurists & Visionaries.
Client’s Goals:
IDC aimed to create a comprehensive branding and advertising campaign that resonate with their diverse audience, showcasing the breadth and depth of the design industry.
Project’s Deliverables:
1. A fresh branding strategy, including a Logo, Color Scheme, and Typography.
2. A unique iconography and wayfinding system to guide attendees throughout the conference.
3. A dynamic advertising campaign, including Indoor & outdoor Posters, Billboards, Flyers, and Catalogs, to promote the conference effectively
Branding Design
Conference
Product Design
Icon Pack
Advertising
Posters
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
“we wanted to build
something genuinely unique”
“we wanted to build
something genuinely unique”
“we wanted to build
something genuinely unique”
“we wanted to build
something genuinely unique”
“we wanted to build
something genuinely unique”
Chris Livaudais
IDSA Executive Director
Chris Livaudais
IDSA Executive Director
Chris Livaudais
IDSA Executive Director
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Our interest is in developing a shared dialogue that advances our ability to collaborate and magnifies the impact of our work.
Helvetica Neue
Helvetica Neue
Helvetica Neue
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0123456789
&!?@#%^*( )
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
0123456789
&!?@#%^*( )
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
0123456789
&!?@#%^*( )
Primary
Primary
Primary
Ateneo Blue
Ateneo Blue
Ateneo Blue
HEX #004F68
HEX #004F68
HEX #004F68
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RGB 0 | 79 | 104
RGB 0 | 79 | 104
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CMYK 100% 24% 0 % 59%
CMYK 100% 24% 0 % 59%
PANTONE
PANTONE
PANTONE
3025 C
3025 C
3025 C
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Verdigris
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Verdigris
HEX #3DB8B7
HEX #3DB8B7
HEX #3DB8B7
RGB 61 | 184 | 183
RGB 61 | 184 | 183
RGB 61 | 184 | 183
CMYK 67% 0% 1 % 28%
CMYK 67% 0% 1 % 28%
CMYK 67% 0% 1 % 28%
PANTONE
PANTONE
PANTONE
7465 C
7465 C
7465 C
Accent 01
Accent 01
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Fire Opal
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PANTONE
PANTONE
PANTONE
7625 C
7625 C
7625 C
HEX #EC613F
HEX #EC613F
HEX #EC613F
HEX #EC613F
RGB 236 | 97 | 63
RGB 236 | 97 | 63
RGB 236 | 97 | 63
RGB 236 | 97 | 63
CMYK 0% 59% 73 % 8%
CMYK 0% 59% 73 % 8%
CMYK 0% 59% 73 % 8%
CMYK 0% 59% 73 % 8%
Accent 02
Accent 02
Accent 02
Yellow Orange
Yellow Orange
Yellow Orange
PANTONE
PANTONE
PANTONE
804 C
804 C
804 C
HEX #F6A245
HEX #F6A245
HEX #F6A245
HEX #F6A245
RGB 246 | 162 | 69
RGB 246 | 162 | 69
RGB 246 | 162 | 69
RGB 246 | 162 | 69
CMYK 0% 34% 72 % 4%
CMYK 0% 34% 72 % 4%
CMYK 0% 34% 72 % 4%
CMYK 0% 34% 72 % 4%
Hi!
I’m Helvetica Neue. The Pairing Typeface of IDC.
Hi!
I’m Helvetica Neue. The Pairing Typeface of IDC.
Hi!
I’m Helvetica Neue. The Pairing Typeface of IDC.
Hi!
I’m Helvetica Neue. The Pairing Typeface of IDC.
Hi!
I’m Helvetica Neue. The Pairing Typeface of IDC.
Thin
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Bold
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Aa
Aa
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
0987
%$@
0987
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Medium
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Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
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Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
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Aa Bb cc dd ee ff gg hh ii jj kk ll mm nn oo pp qq rr ss tt uu vv ww xx yy zz
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